About Me

I'm a Shopify & Wordpress Expert, CSS Specialist & Frontend Developer in Los Angeles, CA. I believe websites can change communities.

As a front-end developer with a background in design, I collaboate with diverse teams to create user-friendly and appealing application interfaces and websites for users. As a manager and team lead I help motivate my colleagues to lean into their strengths and identify their weaknesses, ask for help, and advcate for their own success. I have experience developing a project from planning to deployment, including client facing interactions, business storytelling, solutions architecture, delegation and uncertainty removal. I have a special interest in user experience, Shopify and Non Profits. I enjoy problem solving for UI/UX conversion challenges.

Name: Verona Gillespie

Email: verona@codebloo.com

Phone: + 310 728 0394

Skype: codebloo

Location: Los Angeles, 90065


Status: Working FT for Chelsea & Rachel Co.

Non Profits: VP of Dogs Without Borders (dog rescue), Executive Director of Laika Veterinary Foundation


Cross Cultural Communication · Planning, Delegation & Conflict Management · HTML5, CSS3, jQuery · Mobile First Development · SASS & LESS (Codekit, Suzy, Bourbon), Media Queries · WordPress (WooCommerce, Functions.php, ACF, Child Themes) · Shopify Theming & Optimization · Social Media Growth & Engagement · Wireframing, Balsamiq · PSD to Code Conversions · Photoshop, Illustrator · UI/UX, Website Architecture · Versioning (Git, SVN, Bitbucket), A/B testing · Agile, Waterfall, Rapid, Slack · JIRA & Confluence, Basecamp, Invision, Trello, Zeplin

Work Experience

Director of Engineering / CHELSEA AND RACHEL Co.

I lead a team of 8 developers and together we build fully custom designed and developed Shopify+ websites

I developped an in-house Shopify base theme to springboard all of our projects, with a consistent codebase, to reduce developer code churn allowing, and the team to focus on animations, custom functions and user experience instead of copy-pasting Shopify snippets from Stack Overflow.

Shopify Developer (contract) / AEOLIDIA

They call me the fixer. (They don't but they could).

Working with a distributed team, I build, repair, enhance and modify full customized Shopify stores, beautifully designed and developed for the crafting community.

Wordpress Developer (contract) / ATTCK

Working closely with in-house designers and project management, developed custom, award winning WordPress sites for international brands.

Used ACF, Gutenberg and the classic editor to manipulate content on the back, and front-end

Collaborated with JS and React developers to create custom components for interactive experiences

UI Developer (contract) / HockeyTech

Working closely with the backend team, I build and style all the front-end views for a new web-based, Angular.js drafting application for hockey teams across all leagues

Product Designer & UI Developer (contract) / Appetize

Working with a distributed team, in Los Angeles and abroad, I am customizing front end experiences for their white labelled web-app, on a per client basis, as well as advising on overall improvements to UX

Designing new UX flows, visual designs and UI frameworks for customer facing ordering systems, and enterprise administration systems for web/SAAS appliations

WordPress Developer (contract) / High Times Magazine

Worked with in-house marketing teams to design and develop appealing, converting landing pages for a custom crowdfunding style platform launching interest in High Times Magazine shares.

Front-end Developer (contract) / Conversion Systems

  • Consulted as relief developer specializing in SEO and sales conversions, responsible for completing unfinished projects and maintaining online client stores, sales funnel landing pages and ad campaigns.
  • Increased front-end efficiency and cost-effectiveness by collaborating with project management team to reduce technical debt on older sites.
  • Created custom Shopify themes for new clients, including NailandBone.com.

UX Designer & Developer / CODEBLOO.com

  • Founded and manage successful company providing front-end wordpress, graphic design, WordPress, UX flows, and UI wordpress to corporations, agencies, startups, and nonprofits.
  • Build and optimize easy-to-use, accessible, and exciting web and mobile user experiences that improve conversions.
  • Collaborate with clients to determine requirements, coded website layouts in compliant code, and updated older sites to ensure cross-browser compatibility.
  • Constantly communicate with design, marketing, event teams and executives to ensure goals for required details, deadlines, and visual appeal are met.
  • Developed web and mobile-friendly sites, and create digital brands customized for a company’s visual aesthetic.
  • Converted online voting visuals into immersive and fully responsive experience for American Idol/FOX.
  • Devised technical specs, user flows and timelines for wordpress of custom WordPress plugins. Worked closed with backend developers to bring new functions to fruition.


MFA Acting / Bristol Old Vic Theatre School


BAA Film & New Media / Ryerson University

Google Certified

2019 Google Analytics Certification & Google AdWords Search Certification

Skills focus


Fully Responsive

Mobile first, Bootstrap, SASS/LESS, Bourbon Neat, Suzy or custom grid systems


User First Design

My focus is on conversions and ease of use for the user. I believe in mixing beautiful, creative design with a attention to user patterns to help visitors find what they need, fast.


Project Management & Documentation

With a background as a contractor I am comfortable leading a team, as well as writing documentation and user manuals.


High Times
Hockey Tech
Appetize App
Noggin Oil
American Healthcare Capital

Get in touch



Call Me



Los Angeles, 90065